In Peru, the powers of the State insist that extortion is not so serious or that crime is going down, but while they make up figures, a truck driver is murdered in a parade or a grenade explodes in a restaurant. This is the reality of 6 million businesses that live under the extortion that turns Peru into a country where no one is safe. This Really Should be known.
That is why "Prisoners of Fear" was born, a visual campaign that did not ask for permission to be uncomfortable. It was a collective action that creatively confronted the indifference of power.
That is why "Prisoners of Fear" was born, a visual campaign that did not ask for permission to be uncomfortable. It was a collective action that creatively confronted the indifference of power.
The campaign appeared in specialized media such as Círculo de Creativos del Perú, Press Marketing, Ads of the World, Best ads on tv, but above all, in the minds of the creative community as a national cry.
https://www.adsoftheworld.com/campaigns/prisoners-of-fear
https://www.adsoftheworld.com/campaigns/prisoners-of-fear-2-0
https://www.bestadsontv.com/ad/175400/Spinner-Per-Prisoners-of-Fear
https://www.bestadsontv.com/ad/176713/Spinner-Per-PRISONERS-OF-FEAR-20
https://www.instagram.com/circulocreativodelperu/p/DIcgrSsSuei/?img_index=1
https://www.danstapub.com/les-10-prints-les-plus-brillants-et-creatifs-du-lundi-394/
https://www.adsoftheworld.com/campaigns/prisoners-of-fear-2-0
https://www.bestadsontv.com/ad/175400/Spinner-Per-Prisoners-of-Fear
https://www.bestadsontv.com/ad/176713/Spinner-Per-PRISONERS-OF-FEAR-20
https://www.instagram.com/circulocreativodelperu/p/DIcgrSsSuei/?img_index=1
https://www.danstapub.com/les-10-prints-les-plus-brillants-et-creatifs-du-lundi-394/
The results were not long in coming. Thousand organic interactions and shared posts of Hundreds of Peruvian creatives replicating PRISIONERS OF FEAR on their wall. When the State is silent, creativity responds.
